Here is a clip from Aaron Wall, the man behind SEO Book. He’s one of the foremost authorities on search engine optimization — i.e. how and why things show up on the first page of a Google results — and this video is all about why SEO is part and parcel of PR.
Since Google is […]

Popularity: 68% [?]

Online media have definitely changed the world of PR. Instead of a collection of mainstream media outlets, brands must now also consider what the new media has to say about them.
Here’s a clip titled Managing the Swarm. Here, Tod Maffin, CBC tech-columnist and president of Four Sevens, explains just how important Web 2.0 is for […]

Popularity: 72% [?]