About a month ago, the author of the blog PR 2.0, Brian Solis, guest posted on TechCrunch. The post was called The Evolution of the Press Release, and it explored how (1) traditional press releases has changed, (2) the role of the SEO press release, and (3) the emergence of the Social Media Release (SMR). […]

Popularity: 56% [?]

Online media have definitely changed the world of PR. Instead of a collection of mainstream media outlets, brands must now also consider what the new media has to say about them.
Here’s a clip titled Managing the Swarm. Here, Tod Maffin, CBC tech-columnist and president of Four Sevens, explains just how important Web 2.0 is for […]

Popularity: 72% [?]

This is an interview with Marc Snyder. Although it was filmed at February’s event, Marc actually presented at the March event on the advantages of blogging for business. Here, however, he discusses his own consumption of new media and his personal experience and impression of Web 2.0. You can also follow Marc’s own blog at […]

Popularity: 67% [?]