About a month ago, the author of the blog PR 2.0, Brian Solis, guest posted on TechCrunch. The post was called The Evolution of the Press Release, and it explored how (1) traditional press releases has changed, (2) the role of the SEO press release, and (3) the emergence of the Social Media Release (SMR). […]

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À ne pas manquer : l’incomparable Shel Holtz sera des notres lundi prochain.   
Shel nous parlera des diverses façons de maximiser ce qui se dit en coulisse sur votre entreprise. En effet, la ligne entre les communications internes et externes est de plus en plus mince. Les employés aiment parler de leur travail et de leurs réalisations. Et cette […]

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Here is a clip from Aaron Wall, the man behind SEO Book. He’s one of the foremost authorities on search engine optimization — i.e. how and why things show up on the first page of a Google results — and this video is all about why SEO is part and parcel of PR.
Since Google is […]

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We have liftoff!
Last night’s event exceeded our expectations, with an estimated participation of between 50 and 60 marketing and PR professionals gathering at the funky Lolita Lounge to hear Mitch Joel and Mylène Forget speak about social media.
Mitch was impressive, as always, presenting a talk about PR and social media that he developed specifically for […]

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Vous entendrez beaucoup parler de ‘communautés’ lors des soirées 3e mardi | Third Tuesday Montréal. Pourquoi ne pas nous inspirer de la communauté pour notre premier sujet de billet?
Christian Aubry, qui cherchait à comprendre la genèse, l’organisation, la mission et la philosophie de notre initiative, a profité de notre groupe Facebook pour nous interroger […]

Popularity: 100% [?]