What a revolution the internet has brought to our social lives! Geography is no longer an issue for making connections and finding people we have things in common with. It’s an exciting time. But while this positive change is taking place in our personal lives, the professional world seems more than a bit confused. Like a bull in a china shop, companies that come lumbering into online communities trying to ‘make friends’ and grow an audience mostly end up being all kinds of annoying. Most people aren’t joining Facebook or Twitter to get more ads, but 89% say they do want to be able to interact with brands.So what is the issue? The issue is there is a big value gap between what the human beings interacting on social networks espouse and what businesses are approaching us with. This talk discusses those values and highlights the companies who don’t need or care about the number of fans they are gathering on their Facebook pages because they do it right: they align with human values.

Speaker: Tara Hunt

Tara ‘missrogue’ Hunt, named as one of the most influential women in technology by Fast Company Magazine, has spent the past fifteen years living her life online. From the first wave of online marketing as it emerged in the late 90’s while in Canada all the way to being a pioneer of new marketing in Silicon Valley in 2005, leading the wave into Web 2.0: the participatory web.

Tara understands how the participatory web is changing all of our relationships: B2C, B2B and C2C. She doesn’t believe in pushing messages or creating strong brands, only in the power of building relationships. After spending 4 years in San Francisco, she moved to Montreal to write her next book (working title ‘Happiness as Your Business Model’) in August 2009.

Tara blogs at HorsePigCow
is on Twitter under her superhero name MissRogue
posts a great deal of self-portraits on Flickr
can be located like Carmen Sandiego on
Dopplr

is trying to shake her addiction to
Facebook
publishes her resume with
microformats and
is pretty much as open as one can be anywhere online.

Tuesday February 16, 6 pm
Daylight Factory (1030 Saint.Alexandre, Montreal)
Details & Registration

*La présentation se fera en anglais, mais la discussion se déroulera autant en français qu’en anglais*

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