When you’re about to travel, who do you go to for good restaurant, bar, shops and other recommendations? Most probably friends, colleagues, family. People you know and trust.

 

That must be the idea that spurred Tourisme Montréal’s latest campaign to promote our beautiful city, developed in collaboration with Sid Lee and Cossette. The strategy relies on five local bloggers, selected for their genuine passion and authentic insight for arts and culture, epicurean life, girls’ getaways, gay life, and nightlife. Since last spring, they have been sharing their discoveries, best ofs and top 5s through blogs, web videos, Facebook, pictures, Twitter… and giving out famous the Montreal bagels in Toronto! Beyond sending out their suggestions and tips, they asked for feedback, answered questions and exchanged with their ‘friends’ and followers in diverse ways. (I happened to be following the arts & culture and epicurean life bloggers from the start, out of personal interest.)

 

How successful was this campaign? How do we actually measure its impact? Will the campaign turn into an ongoing promotional platform? Could a similar strategy work for you or your clients? We’ll have many questions for Pierre Bellerose and Louise Collignon from Tourisme Montréal on Tuesday November 17 at 6 pm. Join us to discuss the strategy and its results!

 

Details and registration

 

*Free activity. This event will be mainly in French.

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