Last Sunday I had time to enjoy an afternoon flick – Sex and the City, I confess - and dinner with two friends – a doctor and a philosophy student – in between discussions with my graphic designer to finish up a flyer that needed to be sent to print (yes, to print) by 11 pm.

Unsurprisingly, Facebook eventually surfaced as a conversation topic. I had to justify my lack of recent activity, boring profile picture and prudent status by the fact that the networking site has a professional component and therefore minimal professionalism is required. To which the doctor replied: “Since when has Facebook become a work tool??”

And so I tried to explain to her that in virtually all fields, social media have become efficient communications tools, Facebook included. And that I obviously use social media for more than virtually spending real time.

So yes, social media offer multiple opportunities to present contents to diverse publics, including in healthcare. The McGill University Health Centre (MUHC) has been producing online videos and podcasts for over a year, and the Douglas Institute uses web 2.0 to promote its clinical, research and public education activities.

On June 17, Stéphanie Lassonde, head of communications at the Douglas Institute, will be with us for the last 3MTT meeting of the season. Whether you are a PR, marketing or advertising professional, working in an agency, solo or for a corporation, you’ll be inspired by these novel ways of using social media and will leave with new ideas on how to make social media work for you, your clients or your boss.

I don’t know if I have convinced that doctor to join us on Tuesday night… She obviously doesn’t rely on Facebook or Twitter for updates on her patients’ status.

 

Registration and details

The presentation will be in French. Questions and comments in English are welcome of course!

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