Here is a clip from Aaron Wall, the man behind SEO Book. He’s one of the foremost authorities on search engine optimization — i.e. how and why things show up on the first page of a Google results — and this video is all about why SEO is part and parcel of PR.

Since Google is the new front page, search results are more and more important to PR practitioners every day. After all, whatever makes it onto the first page of Google results is there for a lot longer than just one day.

An important distinction that Aaron makes is that the difference between PR and marketing is that PR looks organic. The underlying point is that organic search results have a massive impact on your brand’s reputation. Anyway, enjoy…

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